Crushing It by Gary Vaynerchuk - Book review


1 min read

Read Crushing It by Gary Vaynerchuk as I want to grow my YouTube channel, and found many valuable tips that are worth making a video! Here are three important tips that I've learned from this book below. If you would like to know more, check the video :)

1️⃣ Add value to your audience - it's the most valuable tip I've learned. I used to create content based on my personal interest, which is alright. But if I want to grow, I'll need to focus on adding value to my audiences.

2️⃣ Create pillar content first, then micro-content. E.g. You can write a blog as your pillar content, then create YouTube videos, podcasts, Tiktok clips, Tweets, etc.

3️⃣ Be a big fish in a small pool. Find out what you want to focus on, then go deep. Aim to own your place in that market.

Gary Vaynerchuk 的《Crushing it》是内容创作者必读的一本书,以下是我从下面这本书中学到的三个重要技巧。 如果想了解更多,我专门录了一期YouTube视频,欢迎查看:)

1️⃣ 为听众增加价值——这是我学到的最有价值的提示。 我曾经根据我的个人兴趣来创建内容,但如果我想成长,我需要专注于为我的观众增加价值。

2️⃣ 先做支柱内容,再做微内容。 例如,可以写博客作为支柱内容,然后创建 YouTube 视频、播客、Tiktok 剪辑、推文等。

3️⃣ 做小水池里的大鱼。 找出你想关注的重点,然后深入。 在该市场拥有自己的位置。